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PIZZA CONTAINER
Industrial Design
Product Visualization
Design for Manufacturing
Social Media
Challenge
Facing legal action, my role was to strategically redesign the product to preserve its functionality, appeal and cost efficiency while keeping it legally distinct
THE SOLUTION
Alternative sealing and lid mechanisms that maintained airtight performance where explored while steering clear of legal overlap. Beyond function, the redesign became an opportunity to introduce softer forms and friendlier proportions to enhance its shelf presence and emotional appeal, all within the original budget constraints.

Re-imagining a Best-Seller
Facing legal action, my role was to strategically redesign the product to preserve its functionality, appeal and cost efficiency while keeping it legally distinct






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