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AKTIV

/packaging design

/about.

Acne affects more than 85% of teenagers – 63% of Gen Z
consumers claim acne is their main skin concern.

aktiv beauty is dedicated to providing makeup that consumers can wear with confidence, knowing that it looks good, and healing their skin. 

I was entrusted by the founder Tess Carney to create a package design that promoted this vision.

/the brand

guidelines

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/the brand

moodboard

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/the voice

identification

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/the voice

proposed directions

/the brand

aktiv beauty.

/process

refinement

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