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AKTIV
/packaging design
/about.
Acne affects more than 85% of teenagers – 63% of Gen Z
consumers claim acne is their main skin concern.
aktiv beauty is dedicated to providing makeup that consumers can wear with confidence, knowing that it looks good, and healing their skin.
I was entrusted by the founder Tess Carney to create a package design that promoted this vision.
/the brand
guidelines
/the brand
moodboard
/the voice
identification
/the voice
proposed directions
/process
refinement
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